Pros and Cons

Pros

Detects and prevents click fraud

Blocks fake impressions and clicks

PPC campaign management tool

Protects from various threats

Increases Quality Score of ads

Eliminates invalid bot traffic

Reduces accidental clicks

Saves money on ad budget

User-friendly dashboard

Overview of clicks and savings

Displays invalid clicks blocked

Detailed reports for campaign

Reports for keywords and country

Manual IP address blacklisting

Automatic VPN IP blocking

Customizable protection rules

Provides insights for blocking

Full click report download

Supports refund request to Google

Continuous user support

Works across multiple advertising platforms

Blocks fraudulent, spammy, non-engaged clicks

Full control on traffic blocking

Extensive clicks analytics

Reasonable pricing

24/7 support availability

View 21 more pros

Cons

Only focused on Google Ads

No automatic refund application feature

Manual IP blacklisting needed

Lacks traffic quality grading

Limited dashboard customization options

No intelligence on academic researchers

Unsure detection of accidental clicks

Doesn't mention multi-account management

No data protection assurance

No specific bot database

View 5 more cons

Q&A

What is ClickMoat?

ClickMoat is a software that focuses on detecting and preventing click fraud in Google Ads. It offers a secure and enhanced advertising experience by blocking fake impressions and clicks. As a tool for Pay-Per-Click campaign management, ClickMoat protects digital ad campaigns from threats such as competitors, academic researchers, internet bots, spamming software, and random clicks.

How does ClickMoat detect and prevent click fraud?

ClickMoat utilizes a combination of AI and industry-leading detection algorithms to identify click fraud. It analyzes each Google Ad click to identify if they are fraudulent, spammy, or non-engaged. This involves detecting suspicious clicking patterns, high click-through rates with low conversion rates, and traffic from blacklisted IP addresses. Once fraudulent activity is detected, ClickMoat can automatically block these fraudulent IPs.

Does ClickMoat support protection across multiple advertising platforms?

Yes, ClickMoat offers its services across multiple advertising platforms. This ensures wide-ranging compatibility, accommodating diverse business advertising needs.

What kind of information does the ClickMoat dashboard provide?

The ClickMoat dashboard provides a comprehensive overview of click metrics and savings. This includes how many clicks the user has received, how much saving the user has made, the number of invalid clicks that were prevented, along with detailed reports for the campaign, keywords, and country.

Can I blacklist certain IP addresses with ClickMoat?

Yes, ClickMoat allows clients to manually blacklist certain IP addresses. This functionality allows users to exclude IP's they deem harmful or unnecessary to their PPC campaigns.

Does ClickMoat offer insights into why specific IPs are blocked?

Yes, ClickMoat provides insights into the reasons for blocking specific IPs. This function allows users to get an educated understanding of their traffic quality and the types of interactions their ads are receiving.

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Can ClickMoat detect bot traffic and prevent it?

Yes, ClickMoat can detect invalid bot traffic and eliminate it. This functionality is vital in improving ad quality score and protecting ad budgets from being wasted on invalid clicks.

Does ClickMoat offer a feature for downloading a full click report?

Yes, ClickMoat offers a feature to download a full click report. This empowers users to manually request a refund from Google for instances of click fraud.

How does ClickMoat contribute to improving my ad's Quality Score?

ClickMoat improves an ad's Quality Score by blocking invalid traffic, including bot traffic and accidental clicks. By eliminating unproductive traffic, ClickMoat helps to increase the relevancy and performance of your ads, which in turn, improves the Quality Score.

How can ClickMoat help me save money on my ad budget?

ClickMoat can help save money on your ad budget by eliminating fraudulent and non-productive clicks. By blocking these fake impressions and clicks, it prevents wasted spend on invalid traffic and optimizes the return on ad spend.

Does ClickMoat offer continuous support for its users?

Yes, ClickMoat offers 24/7 support for all its users. This ensures swift response and round the clock assistance for any user problems or queries.

Can I manually request a refund from Google with data provided by ClickMoat?

Yes, with ClickMoat's full click report, users can manually request a refund from Google for suspected instances of click fraud. This empowers users to reclaim costs that were accrued through fraudulent activity.

How does ClickMoat protect my ads from competitors and other potential threats?

ClickMoat protects your ads from competitors and other potential threats by blocking their IP addresses. Threats include competitors trying to deplete your ad budget, academic researchers with no intention to purchase, internet bots, spamming software, or accidental clicks.

Does ClickMoat offer customizable protection rules?

Yes, ClickMoat does offer customizable protection rules. Users can setup automatic rules, block VPN IPs, or manually exclude certain IP addresses based on their specific needs and concerns.

Is there a free trial for ClickMoat?

Yes, ClickMoat does offer a free trial. Users can get full access to all toolkits for 30 days and can cancel anytime during the trial period.

Can ClickMoat block VPN IPs?

Yes, ClickMoat can block VPN IPs. Through its customizable protection rules, users can automatically block traffic from VPN IPs, which are commonly used for fraudulent activity.

Is ClickMoat user-friendly?

Yes, ClickMoat is user-friendly. It features an easy-to-use interface and a comprehensive dashboard that provides key metrics at a glance. Set up can be quick and requires no credit card information.

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