Revolutionize your research with AI-conversational surveys.

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May 23, 2024

Engage by CloudResearch

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Revolutionize your research with AI-conversational surveys.

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Overview

Engage collects user and customer insights with dynamic AI driven conversations, transforming market research, social science studies, public health, and polling. It supports both conversational text and speech interaction modes.

Traditional surveys often miss the depth of respondents’ opinions, leading to low engagement and superficial insights. Engage overcomes these issues with AI-powered conversational surveys and adaptive follow-up questions, capturing nuanced data and providing deeper insights through advanced transcript extraction techniques.

Additionally, Engage allows you to survey your own audiences or access a variety of online participant platforms, including CloudResearch Connect. With built-in features to detect fraudulent users and ensure participant quality, Engage offers unmatched reliability. This flexibility and advanced technology make Engage a powerful tool for both qualitative and quantitative research.

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May 23, 2024

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Initial release of Engage by CloudResearch.

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www.cloudresearch.com/products/engage

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Conversational surveys Engage by CloudResearch

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Pros and Cons

Pros

Dynamic survey-to-conversation interaction

Enhances data collection

Incorporates adaptive follow-up questions

Deeper understanding of respondents

Provides comprehensive insights with automatic theme extraction

Unveils subtle insights

Quality and integrity assurance

Inattention and fraud detection

Voice and speech interaction modes

Respondent burnout elimination

Enhances traditional data quality measures

Seamless integration with Connect participant panel and others

Streamlined ecosystem

Easy study setup

Options for interview style, open-ended and multiple choice questions

Pleasant user experience

Linking qualitative and quantitative research

Automated yet interactive design

Capable of mixed methods research

Multi-language capability

Enables global communication

CSV export of data and insights

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Limited question types

No API

Q&A

How does Engage improve the survey experience?

Engage improves the survey experience by transforming traditional surveys into dynamic, engaging conversations. By leveraging advanced generative AI, it enables a more comprehensive understanding of respondents' views, providing subtle insights that extend beyond what conventional surveys can capture. Rigid and disengaging surveys are replaced with dynamic interactions that reduce participant burnout and improve response rates.

What is the role of generative AI in Engage?

The role of generative AI in Engage is fundamental to its approach. It employs sophisticated AI algorithms to turn surveys into dynamic conversations. This AI not only drives the conversation, but also formulates adaptive follow-up questions to draw out more detailed and nuanced responses from participants.

How does Engage increase response rates in surveys?

Engage increases response rates in surveys by making them more invigorating and less tedious. Through AI-powered conversations, it creates an interactive and engaging environment that seeks to eliminate traditional survey fatigue. It adapts to each participant's responses, ensuring a unique and engaging experience for each participant which aids in reducing burnout and improving response rates.

What is the distinctive feature of Engage that allows better data collection?

The distinctive feature of Engage that allows better data collection is its ability to generate adaptive follow-up questions. This feature enables a more comprehensive understanding of respondents' views. By dynamically adapting to each response, it draws out deeper, more nuanced insights from participants and collects data that goes beyond what is possible with conventional surveys.

What kind of insights does Engage provide compared to traditional surveys?

Engage offers insightful revelations that extend beyond what traditional surveys can provide. Due to its adaptive questioning feature, it captures subtle nuances that otherwise could be missed. It allows for a more comprehensive understanding of respondents' views, gleaning details and complexities that bring about a richer, more detailed dataset.

Can Engage be used for both qualitative and quantitative research?

Yes, Engage can be effectively employed for both qualitative and quantitative research. It combines the strengths of qualitative interviews, which brings data to life, with the precision of quantitative research. This allows users to seamlessly transition between in-depth conversations and quantitative analysis.

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How does the AI-powered conversation in Engage work?

The AI-powered conversation in Engage works by leveraging advanced generative AI to turn surveys into more interactive, dynamic conversations. The AI tool works by navigating and adapting the conversation based on each participant's responses, ensuring that every interaction is unique to the participant.

What areas can Engage be applied to such as market research, public health, etc.?

Engage can be applied to a multitude of areas such as market research, social science research, public health, and polling among others. Its unique ability to transform surveys into dynamic conversations allows for broad application across various areas requiring nuanced understanding and depth of information.

What are the adaptive follow-up questions in Engage?

Adaptive follow-up questions in Engage are driven by its AI-engine that dynamically tweaks and adjusts the questions based on each response. This distinctive feature makes sure that the depth and nuance of respondents' views are captured in the most efficient way possible.

Does Engage have multi-language capabilities for surveys?

Yes, Engage supports multi-language capabilities for surveys. It has the capacity to interview in nearly every language, serving its conversational survey experience to a global audience. This multilingual functionality allows connection with respondents in their native tongue, capturing authentic insights on an international scale.

What measures does Engage take for data quality and integrity?

Engage uses sophisticated AI tools to uphold data quality and integrity. It meticulously detects inattention and prevents fraud. Furthermore, it enhances traditional data quality measures with its dynamic adaptation to participant responses and meticulous attention to detail.

How does Engage prevent participant burnout in surveys?

Engage handles participant burnout by making the research experience more enjoyable and interactive. Its engaging design and the format of conversational surveys make the experience more immersive and less tedious for participants, thus helping to mitigate burnout.

Can Engage integrate with other platforms for a streamlined ecosystem?

Engage does integrate seamlessly with other platforms. For instance, it can be fully integrated with CloudResearch's Connect panel, which lets researchers access a state-of-the-art survey tool while also tapping into a curated audience within a single, streamlined ecosystem.

How easy is it to setup a study on Engage?

Setting up a study on Engage is flexible and easy. Its intuitive design caters for three main question types: Interview Style questions, Open-Ended questions, and Multiple-Choice questions. Each of these allows the user to toggle Engage's ability to employ follow-up questions.

What question types can be used in Engage?

In Engage, researchers can use three main types of questions: Interview Style, Open-Ended, and Multiple Choice. Each question format caters to different research needs and allows for the option of adaptive follow-up questions from Engage.

Can Engage adapt dynamically to participant responses?

Yes, Engage can dynamically adapt to participant responses. It uses its advanced generative AI to pay meticulous attention to participant responses, adapting its follow-up questions and direction of the conversation based on the details and nuances it observes.

What is Engage's approach to enhance traditional data quality measures?

Engage enhances traditional data quality measures by employing advanced AI tools that detect inattention and prevent fraud. By dynamically adjusting to each participant's responses and concentrating on the minute details, it substantially boosts traditional data quality management methods.

What makes Engage more interactive and engaging compared to other survey tools?

Engage stands out from other survey tools due to its immersion and interaction level. It replaces the traditional rigid survey form with artificial intelligence powered conversations that makes the experience engaging for participants. Adaptive questioning ensures a unique and dynamic experience, thus boosting engagement.

How does Engage utilize AI for improved market research outcomes?

Engage utilizes AI to immensely improve market research outcomes. By leveraging advanced generative AI, it transforms traditional surveys into interactive, dynamic conversations, gaining deeper insights into participant responses. This approach enhances the depth and coverage of market research outcomes, leading to more valuable and comprehensive data.

Can Engage handle open-ended and multiple choice questions in surveys?

Yes, Engage can handle both open-ended and multiple choice questions in surveys. It enables the researcher to specify open-ended questions to ask participants, and to include traditional multiple choice questions. In both cases, it retains the ability to generate adaptive follow-up responses based on participant answers.

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