Add magic to your creative workflow

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March 25, 2023

MagicBrief

Ad analysis

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Add magic to your creative workflow

Overview

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Content Creation Video Ad Production Video Content AI Content Generator Digital Marketing Video EditingFree + from $29/yr

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MagicBrief is an AI tool designed to assist content creators, video editors, motion designers, and clients in their creative workflow. The tool provides the capability to save ad references from Facebook, Instagram, and TikTok ads, break them down into pieces, and rework them in one's own storyboards.

Additionally, MagicBrief offers the ability to build a library of winning creatives, create unlimited storyboards, and collaborate with team members in real-time.

The tool provides support for various export options, including images, videos, scripts, and subtitles.One feature of MagicBrief is the MagicAI beta, which analyzes video ads and highlights winning keyframes to help users build a viral ad of their own.

The tool also includes an automatic asset chop up feature to break existing ads into their main scenes, ready to be reworked into new variants. MagicBoard allows for the creation of unlimited storyboards, complete with captions, soundtrack and visual recommendations, reference links, videos, and images to each frame to make it easier for creators and video editors to collaborate effectively.The tool offers different pricing models, including a free viewer option, a $29/month standard user plan with access to all features, and a custom enterprise plan.

MagicBrief is used by leading brands and agencies, and users have reported that the tool has transformed their creative planning and execution processes.

MagicBrief's Chrome extension enables users to save ads from the Facebook Ads Library and the TikTok Creative Center to get access to more data about the ads while keeping their data safe and secure.

MagicBrief is a sophisticated tool that empowers content creators to add magic to their creative workflow.

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Initial release

October 18, 2022

Initial release of MagicBrief.

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Pricing

Pricing model

Freemium

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$29/year

Billing frequency

Yearly

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Ad analysis MagicBrief

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MagicBrief was manually vetted by our editorial team and was first featured on March 25th 2023.

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Pros and Cons

Pros

Saves ad references

Supports multiple social platforms

Capability to break ads

Rework ads into storyboards

Offers a creatives library

Permits unlimited storyboards

Collaborate in real-time

Multiple export options

Automatic asset chop up

Add captions to storyboards

Soundtrack and visual consulting

Add reference links

Affix videos and images

Different pricing models

Chrome extension available

Save ads for reference

Used by leading brands

Secure user data

Effective creative planning

Helps create viral ads

Assists in creative workflow

Filters and tags system

Competitor landing pages feature

Shared access to storyboards

Viewer pricing option

Standard user access to all features

Performance marketers and media buyer usage

Saves ad forever

Analyses video ads

Highlights winning keyframes

Invites team to storyboards

Projects sharing with clients

Get feedback on storyboards

Export images, videos, scripts or subtitles

Change plan anytime

Multiple languages support

Community support available

Blog and resources for learning

Highly recommended by users

Enhances team collaboration

User friendly interface

Provides competitive insights

Subscription based pricing

Professional creative strategists utilization

Option to plan creative assets

Performance marketer friendly

Streamlines feedback process

Email support for queries

Storyboard sharing to non-users

View 44 more pros

Cons

Limited social platform support

Dependent on Chrome extension

Limited export options

Standard User plan cost

No desktop app

Doesn't support saving ad scripts

No direct ad creation

Limited collaboration features

Enterprise plan not defined

View 4 more cons

Q&A

What is MagicBrief?

MagicBrief is a digital tool created to aid content creators, video editors, and motion designers in their creative workflow. The AI-driven tool allows users to save ad references from different platforms, dissect them, and reinvent them in their own storyboards. This technology also allows users to construct a collection of successful creatives, create infinite storyboards, and collaborate efficiently with their team in real-time. MagicBrief has robust export options available and offers a chrome extension that eases ad reference storage from the Facebook Ads Library and the TikTok Creative Center.

How does the MagicBrief tool help content creators and motion designers?

MagicBrief aids content creators and motion designers by allowing them to save ad references from Facebook, Instagram, and TikTok. It breaks these ads into main segments, ready to be adjusted into new variants. Its MagicAI feature analyzes video ads and highlights the successful keyframes to assist users in creating their own viral ads. It also provides a platform for creating endless storyboards with various inputs like captions, soundtrack, visual recommendations, reference links, videos, and images to each frame, easing collaboration and workflow.

Can MagicBrief be used to save ad references from Instagram?

Yes, MagicBrief can be utilized to save ad references from Instagram. The ad saving function of MagicBrief includes not just Instagram, but also Facebook and TikTok. This capability allows users to build an extensive library of ad references to use in their creative processes.

What is MagicAI beta in MagicBrief?

MagicAI beta is a feature offered by MagicBrief that assists in the analysis of video ads. This AI analyzes ads and identifies successful keyframes, providing insights that users can apply to make their own viral ad. It also breaks up users' existing ads into their main scenes, preparing them to be redeveloped into fresh variants.

What is the MagicBoard in MagicBrief?

The MagicBoard is an integral component of the MagicBrief tool. It allows users to build unlimited storyboards. Content creators can add soundtracks, captions, visual recommendations, reference links, videos and images to each frame, making collaboration with video editors easier. In essence, MagicBoard functions as a comprehensive planning and visual communication tool.

What is the cost of using MagicBrief?

MagicBrief offers a variety of pricing models. It includes a free viewer option where viewers can only access storyboards and ad libraries that have been shared with them. There's a $29/month standard user plan that offers access to all features, and custom enterprise plan details are provided upon request.

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What kind of export options does MagicBrief provide?

MagicBrief offers diverse export possibilities. Users can export many elements from a storyboard, including images, videos, scripts, and subtitles. This feature makes it easy to use the created content in different formats and platforms.

Can MagicBrief be used by teams?

Yes, MagicBrief has features that are designed to facilitate seamless team coordination. By inviting their teams as collaborators on the platform, users can engage in real-time collaborations on the storyboards. They can also share their projects with clients and other creatives, encouraging pixel-perfect feedback on each storyboard frame.

Does MagicBrief have a Chrome extension?

Yes, MagicBrief offers a Chrome extension. This extension makes it simpler for users to save ad references from platforms like Facebook Ads Library and TikTok Creative Center, translating to immediate access to a broader range of data about ads while ensuring data security.

How to use the MagicBrief Chrome extension?

To use the MagicBrief Chrome extension, users first need to download it from the Chrome Web Store. Once installed, they can effortlessly save ads from platforms like the Facebook Ads Library and TikTok Creative Centre in one click, directly to their MagicBrief library.

How secure is user data in MagicBrief?

With MagicBrief, user data is secure. All data belongs to the user alone, and is only accessible within their account or to people with whom they have shared their storyboards. It indicates a clear commitment from MagicBrief to maintain the privacy and security of user data.

Can one save ads from TikTok using MagicBrief?

Yes, through MagicBrief, ads from TikTok can be saved. Along with Facebook and Instagram, TikTok is one of the sites supported by the MagicBrief Chrome Extension. Users can save ads that catch their attention for future reference, even after they are no longer running on the site itself.

What is the process of creating a storyboard using MagicBrief?

Creating a storyboard with MagicBrief is easy and accessible. The feature named 'MagicBoard' allows users to generate an unlimited number of storyboards. They can add captions, soundtrack and visual suggestions, reference links, videos, and images to each frame. This process allows the creators and video editors to collaborate more effectively and keep everything needed for the project in one accessible location.

What are the features included in the MagicBrief standard user plan?

The MagicBrief Standard User plan, at $29 per month, comes with full-feature access. It includes saving ads with the Chrome Extension, creating unlimited storyboards, using the Magic AI Video Tool, accessing the Ad Discover Library, exporting timelines, scripts, or captions, using Smart Tags & Filters, and saving competitor landing pages.

Can the MagicBrief plan be changed anytime?

Yes, the MagicBrief plan can be easily changed anytime according to user needs. The changes can be made from the Billing portal within the user's MagicBrief account, adding to the tool's billing flexibility.

Can I collaborate with my team in real-time using MagicBrief?

Yes, MagicBrief allows unlimited real-time collaboration with team members. Users can invite their creative team to their boards as collaborators, allowing seamless cooperation on projects. They can also share their projects with clients and other creatives and thus, secure interactions, contributions, or feedback on a real-time basis.

How does the MagicAI video tool work in MagicBrief?

The MagicAI video tool within MagicBrief analyzes video ads and points out winning keyframes to support users in building their own viral ad. The feature also automatically breaks down existing ads into their main scenes, preparing them to be reworked into fresh variants.

Is there a free version of MagicBrief available?

Yes, MagicBrief does offer a free version. This is called the 'Viewer' option. Users who choose this free option can view storyboards and ad libraries, add comments, and invite unlimited viewers to access the storyboards and ad libraries that have been shared with them.

What are the notable brands and agencies that use MagicBrief?

MagicBrief is utilized by prominent brands and agencies. While specific user names are not provided, the company states that its tool is used by leading brands and agencies, and user feedback suggests that it has greatly improved their creative planning and execution processes.

Is software installation required to use MagicBrief?

MagicBrief doesn't require a stand-alone software installation since it operates through a web browser. Although, to maximize its features, like ad saving from Facebook and TikTok, users are required to install the MagicBrief Chrome extension.

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