Sora is an AI model developed with the ability to generate realistic and imaginative scenes from text. It harnesses AI to understand and simulate the physical world in motion.
The model is tasked with the goal of training to aid users in solving problems that require real-world interaction. The key capability of Sora is its text-to-video conversion.
This enables the AI to produce videos guided by user's prompts. The videos generated by Sora can be up to a minute in length while maintaining a high level of visual quality.
For example, the tool could generate a video of a stylish woman walking down a Tokyo street from a textual description, or a video of a movie trailer based on the instructions provided in the text.
There are various applications for this technology, including content creation, educational tools, and experiential marketing.
Releases
Standalone social app (iOS) launches with Sora 2 — TikTok-style vertical feed, swipe UI, remixing.
Consent-based “cameo”/likeness system — users can authorize their appearance; co-moderation of likeness usage.
Invite-only rollout in U.S. & Canada for the new app at launch.
Short-form generation in-app — supports 10-second clips (app constraint at launch).
Improved realism & controllability — upgrades to physical accuracy and prompt adherence reported for Sora 2.
Distribution change — beyond ChatGPT integrations used with Sora 1, Sora 2 arrives as a standalone experience; media also note Sora 2 Pro access via sora.com.
Ecosystem positioning — launched alongside a creator-focused feed to compete with TikTok/YouTube.
Pricing
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