Simulating behavior to predict the future

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February 20, 2025

Subconscious AI

Market research

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3.7(3)

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Simulating behavior to predict the future

Overview

Overview Releases Pricing Reviews Prompts Pros & Cons Q&A Alternatives Recommendations

Market research154 0

API Market Research Causal Modeling Synthetic Respondents Consumer Behavior Analysis Consumer EngagementFree + from $1000/mo

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Sara

🛠️ 1 tool

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Subconscious.ai is reshaping the $80 billion market research industry with its pioneering causal AI platform, delivering precise, ethical, and rapid insights into human behavior. We offer a scalable opportunity in a sector ripe for disruption. By simulating consumer decisions with a digital twin trained on 3.5 million real individuals and validated against 1,000+ behavioral experiments, Subconscious.ai achieves 93% human accuracy—far surpassing traditional methods reliant on flawed surveys and slow, correlation-based data.

The platform conducts causal experiments in just three minutes, compared to the 3-6 months of legacy approaches, slashing costs from $20k-$120k per experiment to $10. This speed and affordability stem from its synthetic respondent population and real-time infrastructure, replacing fragmented, expensive providers with a one-stop solution priced at $12k/year. Early traction is strong: $12k MRR within 30 days, marquee clients like SpaceX and Priceline, and partnerships with two Big-4 consulting firms signal enterprise adoption and recurring revenue potential.

Subconscious.ai’s moat lies in its proprietary causal modeling, synthetic AI agents replicating human motivations, and the largest repository of AI-replicated behavior. Backed by industry trends—71% of research professionals see synthetic data dominating within three years—and a 40% margin market, it addresses pain points like declining response rates, privacy concerns, and data delays (noted by 67% of executives). Its ROI compounds with each experiment, unlike linear traditional methods, offering 2.5x better outcomes.

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Initial release

December 8, 2023

Sara

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Initial release of Subconscious AI.

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Freemium

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$1,000/month

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Monthly

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Market research Subconscious AI

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Pros and Cons

Pros

Faster Market Research

Higher Quality Research

More Ethical Practices

Reliable as Human Analysis

Simulates User Journeys

Analyzes Websites

Identifies Key Engagement Drivers

Generates Synthetic Respondents

Augments Customer Data

Creates Synthetic Consumers

Richer Datasets

Unique Causal Modeling Feature

Simplifies Survey Creation

Simplifies Experiment Creation

Creates Consumer Digital Twin

Quick Insight Gathering

Actions Without New Data

Cyclical Strategy Implementation

Quantitative Analysis Support

Qualitative Insights Offering

Human Validation Included

Fast and Accurate Service

Real-time Market Analysis

All-round Solution

Improves with Use

Huge Synthetic Respondent Base

Instant User Journey Simulation

Competitor Website Analysis

Pinpoints Key Conversion Drivers

Cost Optimization

Data Augmentation Feature

Enhances Decision-making Capabilities

Provides Next Best Action

Community Support Available

View 29 more pros

Cons

Reliant on sufficient customer data

Requires synthetic respondent understanding

Dependent on website analysis

Human validation may be inconsistent

May overcomplicate simple research processes

Reliability comparable, not surpassing humans

Requires user understanding of causality

No mention of data security

Data augmentation may compromise originality

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Q&A

How does Subconscious.ai streamline Causal Market Research?

Subconscious.ai streamlines Causal Market Research by simulating user journeys and analyzing websites to identify key drivers of consumer engagement. It generates synthetic respondents, enhancing the realism of research. The platform also simplifies the creation of surveys and experiments via its Causal Modeling capabilities.

What makes Subconscious.ai ethical as compared to other traditional market research methods?

Subconscious.ai ensures ethical practices by generating synthetic respondents based on millions of human inputs, thereby avoiding any misuse of personal data. The platform also incorporates a cyclical strategy involving quantitative analyses, qualitative insights, and human validation, maintaining an ethically-directed AI environment.

How does Subconscious.ai simulate user journeys for analyzing websites?

Subconscious.ai simulates user journeys by running a sophisticated analysis on the user's and their competitors' websites. It identifies essential factors that guide users from awareness to engagement, consideration, and ultimately, purchase.

How does Subconscious.ai generate synthetic respondents?

Subconscious.ai generates synthetic respondents based on data from millions of human inputs. This strategy amplifies the accuracy and realism of the surveys for market research.

How can I use Subconscious.ai to augment my customer data?

You can use Subconscious.ai to augment your customer data by creating synthetic consumers. This enriches your datasets for deeper and more precise market research.

What is Causal Modeling in the context of Subconscious.ai?

In the context of Subconscious.ai, Causal Modeling is the capability that simplifies the creation and execution of surveys, experiments, and other market research activities. It creates a 'digital-twin' of consumers using AI agents and language models.

+ Show 14 more

How does Subconscious.ai simplify the creation of surveys and experiments?

Subconscious.ai simplifies the creation of surveys and experiments by utilizing its strong Causal Modeling capability. It involves creating a 'digital twin' of the consumer using multiple AI agents and language models.

How fast can I gather insights and take strategic actions using Subconscious.ai?

With Subconscious.ai, you are not required to wait for new data collection, making the process of gathering insights and strategizing speedy. You benefit from its real-time simulation and instantly available insights based on your and your competitors' website.

What do you mean by 'digital twin of the consumer' in Subconscious.ai?

In Subconscious.ai, a 'digital twin of the consumer' refers to the virtual representation of your customers. These digital twins are created using AI agents and language models, which imitate consumer behavior in the digital landscape.

What is the cyclical strategy employed by Subconscious.ai?

The cyclical strategy employed by Subconscious.ai revolves around alternating between quantitative analysis, qualitative insights, and human validation. This strategy enhances the reliability and accuracy of its market research tools.

How does Subconscious.ai ensure speed and accuracy in its services?

Subconscious.ai ensures speed and accuracy in its services through a combination of automated AI models and manually validated insights. This mix of quantitative analysis, qualitative insights, and human validation ensures quick and accurate results.

What kind of insights can I gather from Subconscious.ai?

With Subconscious.ai, you can gather a wide range of insights, like customer engagement drivers, consumer behavior analytics and real-time market analyses. The platform allows for detailed understanding of your users' journeys from awareness to purchase.

How does Subconscious.ai's AI agents differ from other AI tools in the market?

Subconscious.ai's AI agents differentiate from others by their ability to create a digital twin of the consumer. These agents work in conjunction with data from millions of human inputs to provide realistic and detailed synthetic respondents.

Can I perform real-time analysis using Subconscious.ai?

Yes, you can perform real-time analysis using Subconscious.ai. It allows users to gather insights and take strategic actions without having to wait for new data collection.

How does Subconscious.ai handle web analytics?

Subconscious.ai handles web analytics by analyzing your website and your competitors'. It pinpoints the key drivers that guide users from awareness to engagement, consideration, and then, purchase.

How can I use Subconscious.ai to analyze consumer behaviour?

You can use Subconscious.ai to analyze consumer behavior by generating synthetic respondents and studying their simulated journeys. This method provides insights into key drivers of consumer engagement.

What role do human validation play in Subconscious.ai's strategy?

Human validation plays a critical role in Subconscious.ai's strategy. It ensures a balance between automated AI and manual review, maintaining the accuracy and reliability of the analysis.

What is 'Data Augmentation' and how does Subconscious.ai utilize it?

Data Augmentation in Subconscious.ai refers to the generation of synthetic consumers to enhance your customer data. It helps enrich your datasets, providing deeper and more accurate insights for market research.

How does Subconscious.ai provide an all-round solution for market surveys and analysis?

Subconscious.ai provides an all-around solution for market surveys and analysis through its unique approach of creating synthetic respondents, simulating user journeys, and simple creation of surveys and experiments. The strategy of alternating between quantitative analysis, qualitative insights, and human validation ensures detailed insights and reliable results.

Can Subconscious.ai be integrated with other AI language models?

Yes, Subconscious.ai can integrate with other AI language models to create an enriched digital twin of consumers, thereby amplifying the accuracy and realism of its market research capabilities.

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